Friday 6 December 2013



Have you ever heard about a company from Copenhagen called Eye Tribe? I am sure you didn’t. Soon it may change, as this small venture already received millions of euros from private investors as well as from EU funds and started partnerships with some of the biggest companies on the market. All thanks to its cutting edge video analytic software.



So what’s so special about this particular firm?


Eye Tribe is a producer of a software that will really soon revolutionize mobile phone and computer usage. It intends to become the leading provider of eye control technology for mass market of consumer devices. Programmes developed by Eye Tribe will enable our eyes to control and navigate electronic devices completely handsfree. Just imagine that you don't have to touch you ebook reader to change a page, click a mouse to surf the internet, touch a phones screen to shoot and smash your angry bird into a wall. Sounds tempting right?

How does it work?
Very simple. You plug a device of a size of a dice to your mobile phone. This device sends out a beam of infrared lights and uses its reflection to locate the pupils in a user’s face. It doesn't even have a chip to process the eye tracking data. Instead it uses a processor that is already installed in your phone! Sounds unbelievable but this technology tracks a sub-millimeter moves of your eyes and enables very precise pinpointing! What makes it even more impressive is that you can use Eye Tribe while wearing glasses or lenses.

It’s available now!
Eye Tribe does not only promise pies in the sky. Its eye scanning technology is already on sale! For just 99 dollars you can purchase the smallest eye tracker in the world. It does not need a separate power supply so you can use outdoors and it works with most of the newer desktop and laptop computers as well as with tablets. Eye Tribe realizes that there is still less than a few software companies supporting eye tracking devices, that is why in the box with the device, we will find also easy programming software so that customers can improve existing programmes and add eye control to them.

Whats next..?
Eye tracking technology have countless opportunities of application. For now it seems to be limited to mobile device use but who knows, maybe in the long run it will prove useful in medical, army, car and many other industries. It is hard to predict the future but I am sure that in 10 to 15 years our sense of sight will become much more talented than it has ever been.

Sources:
https://theeyetribe.com/

http://www.digitaltrends.com/mobile/the-eye-tribe/

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